Forms of Training
The goal of the training is to build applied knowledge and skills, combining best practices and methods of business development with the unique experience of Bulgarian business professionals. For the success of our programs we rely on a combination of theory with practical assignments, discussions, and real business case studies.
The Marketing Management Program courses are taught using interactive training methods. The courses are offered in traditional classroom format, and one of them is distance learning on-line course (e-learning).
The e-learning format allows for:
• Flexibility to work when you want, where you want
Participants who have successfully completed a course will be awarded a Certificate of Completion.
Who Should Participate?
The Marketing Management Program courses are oriented towards individuals who want to enhance their knowledge and skills in one of the following professional areas:
• Accessibility to expert advice via Internet
• Utilization of professionally developed materials and resources targeted to your needs with
the use of advanced technology and multimedia
• Marketing and Sales
• PR and media relations
• Media planning and advertising
• Marketing, Sales and Advertising Consulting and Services
This program has been developed to introduce you to the fundamental theory and concepts of marketing management, and gradually expand your knowledge in the field. If you lack basic knowledge in marketing, we recommend you enroll for all core courses of the Program.
Enrollment in a single course does not require specific knowledge prerequisites, however in varied degrees, depending on the course profile familiarity with marketing theory basics will be to your advantage.
Course instructors are highly qualified marketing advisors and marketing management experts with several years of experience in operating businesses in Bulgaria and abroad. Our team of professional consultants has over five years of successful operation in the field of training and coaching, incorporating knowledge in the subject area with practical application of theories.