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Marketing Audit (online)

Marketing Management Certificate Program Core Course
Help Sign up Log in  Bulgarian
Note: This course is only in Bulgarian

The marketing audit is a systematic examination of every aspect of sales, marketing, customer service, and even operations that affect sales and marketing in order to determine how well and cost-effectively each element helps the firm meet its overall goals. A good strategy would be to divide the questions into following areas - market and customer audit, product audit and marketing mix.


    Marketing Environment Analysis: Features and Trends
    Company Environment Analysis: Objectives, Strategy, Organization
    Marketing and Customer Audit
    Product Audit
    Pricing Policy Audit
    Distribution Systems Analysis
    Promotion Activity Analysis

Target audience:
This course is targeting professionals interested in applied marketing - owners and managers of production and trade companies, marketing experts in production and trade companies, experts in service advertising agencies, etc.

Register for this course here

For more information:
Phone: (02) 987 79 13 or 987 7913
Fax: (02) 986 1279

Dates 6 - 26 December, 2017
Duration  3 weeks
Trainer Dobrinka Chavdarova