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Detailed Curriculum
First Week:
- What is content marketing (CM)?
- Basic principles of CM
- The CM transformation
- Critical overview of CM
- CM as a competitive advantage
- Determining the metrics
- Content differentiation
- Publishing schedule
- Features of good content
- Sources of relevant content
- Own content and outsourcing
Second Week:
- The blog as a starting point
- Blogging guidelines
- Blog post template
- Webinars
- White papers and e-books
- Client success stories
- Video
- Podcasts
- Case studies
· Information site for women
· B2B software services
· Photographic services
· Manufacturing
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