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Content Marketing
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Detailed Curriculum
 
First Week:
 
  1. What is content marketing (CM)?
  2. Basic principles of CM
  3. The CM transformation
  4. Critical overview of CM
  5. CM as a competitive advantage
  6. Determining the metrics
  7. Content differentiation
  8. Publishing schedule
  9. Features of good content
  10. Sources of relevant content
  11. Own content and outsourcing
Second Week:
 
  1. The blog as a starting point
  2. Blogging guidelines
  3. Blog post template
  4. Webinars
  5. White papers and e-books
  6. Client success stories
  7. Video
  8. Podcasts
  9. Case studies
    · Information site for women
    · B2B software services
    · Photographic services
    · Manufacturing
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