The aim of the course is to show you how to create content for the purposes of your online marketing, how to produce and share relevant and valuable information which will attract leads, build your reputation and trust in you, and ultimately convert your visitors to buyers.
You will learn how, aided by the CM method, you can:
- Attract clients
- Educate clients about the purchase they are considering
- Overcome resistance and objections
- Build trust and authority within the industry
- Tell a story
- Create social media buzz
- Create a community and become likeable
- Provoke impulse purchases
The training is best suited for marketing specialists, brand managers, copywriters, digital marketing personnel, SME managers, and all engaged in the strategy, planning and implementation of the companyís marcom.
Form of Training
This is a distance learning course in web-based e-learning format.
Online learning includes:
- Online materials available 24/7 for the duration of the training
- Q&A in a discussion forum
- A final multiple-choice online test of fixed duration, available for a week
- A graded Certificate of Completion
The benefits of online learning:
- You study whenever you want
- You learn at your own speed
- You join the discussion at your convenience
- You test your knowledge online
- You donít travel and take time off work
- You learn more and spend less time and money
You are awarded a Certificate if you score over 70% at the final exam.